Production costs

25 05 2009

Guys, I don’t know a thing about economy. The little I know about production costs I learned from reading around in probably unreliable sources. But I keep reading news like this:

Halo 3, an extremely popular game produced by Microsoft, is estimated to have cost $30m (£15m). However, the American software giant was able to recoup that, and the millions more spent on marketing, straight away.

On its first day of sales, it brought in $170m, setting the record for the most money earned in a day by an entertainment product. It far outstripped the money made in a day by Spiderman 3, the biggest-grossing Hollywood film.


So, Halo made 5,67 times more money than what it cost to produce. On its first selling day. Probably less, if you count the marketing in, but I’m guessing you could still produce at least 3 or 4 Halos out of that money. In a day. Now, I know that all the companies have flops. Sometimes big flops. But, really, do you think they have $140m on flops, needing to be covered everyday? If they reduced the price of the game to half, they would still earn $85m. For a game that cost $30m + marketing to produce. Maybe I’m a spoiled brat who doesn’t understand the power of money, but it still seems pretty nice. Considering that with lower prices they would probably sell more, maybe $85m is a low estimate. It would still pay for the flops. I mean, one day could pay for 2 or 3 flops that take months or years to produce (considering every game with the gigantic production costs of a game like Halo 3).

Now, I know that’s a lot more to consider in this matter. Companies are always expanding, the industry is always changing. Well, the customer is changing too. And, as I said in my previous post, I’m more than willing to pay for the things I like, if I think they’re charging a fair price. Right now, I don’t think that about most of the games. I wish a company would be smart enough to lower their release prices, because it would benefit them, the consumer and the industry. Because right now we’re in the middle of a world crisis. We’re finally thinking “MAN, THIS GAME IS FUCKIN’ EXPENSIVE”. Before, we thought we could pay for them. Right now, we know we can’t. We’re still paying, however, because we like games, but we’re demanding good treatment. When I give 59€ for a game, I want it to be released on time, I want it to be almost bug-free, I want it to be the best game it could be. So, I download it. I try it. If I love it, I buy it. It’s unfair? Oh, man, it is. I almost feel bad for it. But then I think “I never saw a game being more expensive because of pirates”. Really, I never did. They were expensive way before that. We’re hurting a billion-dollar industry, they’re hurting millions of not-rich players. I think we’re even. When they give me a game that is good, on the right time, with a fair price that will still double their investments, I will buy it. Because my problem is simple: The only reason I don’t buy most games right now is because I can’t afford that much money on something that’s not worth it. And when a company rips off half of the game so it would only be available ton online players with a visa card, I’m sorry, but it isn’t worth it.


Not fashion. Not fashion at all.

24 05 2009

So, I decided not to use this blog as a fashion-only blog anymore. Most of my thoughts aren’t about fashion, and I think my blog should express who I am and not just what I’m wearing. This said, I’ll talk about music, movies, politics, games, humor, TV and whatever comes to mind, as well as fashion.

I’ve been playing The Sims 3. Not, it hasn’t been released yet, but I downloaded the torrent. I’m not gonna try to justify myself about this, and I’m definitely not saying I only did it because I was pissed at EA, as I’m a downloader. Most of the stuff I watch, listen to or play are downloaded, because I think culture shouldn’t be a luxury. Think about this: My house costs my parents 800€/month. That’s 13 games at 60€. Most people in this country work their asses off to bring home 400€/month. That’s 7 games. The price of 7 games needs to be enough for them and their children live, eat, dress themselves, go to school, buy meds and everything else. 13 games pays for the ceiling above my head. There are people in Africa earning 1€/day for exhaustive work that would be violent even for forceful, well fed animals. That’s 1/60 of a fuckin’ game. I don’t believe that the DVD itself, the box, the printing services, the going gold and all that stuff costs more than 10€ per game, especially big games like The Sims, Halo, World of Warcraft and stuff like that. I would be willing to pay twice that value, considering the fact that everyone behind it should be payed a fair amount of money for working months or years on a game and that the production company still needs some profit. That’s 20€ per game, and everybody would be happy, gaming would still be a BIG industry, they could still swim in money. Following the same logics, I would say 7,5/10€ per music CD and 15€ per DVD movie would be more than fair, and i would be happy to pay it. Anyway, I would still demand a hell of a good game/cd/dvd, with no bugs, no pauses, good quality… Which brings me to what I want to talk about, Sims 3 and EA.

So, there’s this little thing called Sim Store, which, basically, is a website where we’ll pay 1€ for an item that should’ve been included in the base game, which already costs us 59,99€ (or 69,99€ if, like me, you’re planning on buying the collector’s edition). A game that you’ve been waiting on for months, because it’s been delayed from February to June, because EA wanted to do such a big thing of its release (and also because it was buggy as hell. Which, judging by the pirated version – it’s probably a beta, but a very close version to the final one – it still is). The deal you’re making to EA is: you buy the game, from which they’ve removed the best content to be sold later, for a lot of money. Then, you get home, you install it and you go and download the free content that comes with the game (this, of course, if you have internet access). At this point, you realize that it’s not free, because YOU PAYED FOR THE FUCKIN’ GAME. They just want you to know the website, because that’s where they’ll be selling the best content for a “friendly price”. And guess what! You get 10€ to spend there! Now, 10€ won’t pay all the content they took from the game, so you’ll still have to pay for thing that we’re meant to be included. But hey, at leasts they give you some of it! Oh, how kind of them! It’s like when thay started selling the individual items from the Stuff Packs on the store! You could spend 15€ in 60 items, if you bought the whole stuff, or you could spend 20€ in 30 items or so. Oh, wait, it’s worse, because now you don’t get the choice!

My point is: At the end of the day, if they insist on trying to sell what they took from us like it’s right, I’ll support the people who download the game instead of buying it. After all, I bet the money they’ll make whith the stupid store will cover the damage. Of course, if they had launched the game in the right date, marketed it from the beggining, kept it whole and not tried to be smarter than the gamers, they would still make that money. Maybe even more, if they would’ve been clever enough to open the store a few months after the release, when the craving for customizable content started. And they wouldn’t have pissed their loyal customers. As I said at the beggining of the post, I’m a downloader. But I never downloaded a Sims game which I hadn’t bought before (I downloaded it after, because I was stupid enough to lend most of my collection to someone who didn’t give it back). I never felt the need, because, apart from the price, I was happy with Maxis, and then EA (ok, I wasn’t happy with EA. But I wasn’t pissed also). Now, I think they’ve reached a limit. Maybe they’ll atract new customers doing what they did. Call me old-fashioned, but in their position, I would prefer to keep the old ones.

These are my PIRATE sims, kissing passionately like PIRATES.

These are my PIRATE sims, kissing passionately like PIRATES.


15 05 2009

Looklet is seriously addictive. Really. It makes you say “Only one more look!” (that “one more” ends up being ten looks). It makes your eyes tired. It makes you exhausted. And it feels ohsogood.

One of the main reasons is that you can actually see the clothes on real models. Other is that there’s so many options. And the last one is that it’s a free tool, made by people who love fashion, to be enjoyed by people who love fashion.

Now, it still doesn’t offer much when it comes to interactivity, but I think the crew behind the site is working on that. Then it will be perfect!

Now, with no furher do, I’ll show you some of the fruits of my addiction.

Mary had a little lamb

7 05 2009
Its fleece as white as snow...

It's fleece as white as snow...

I love this dress. I bought it at H&M this winter and I wanna use it everyday.  I usually hate white/eggshell/cream/beige and that kind of colors, but this dress is so perfect for when I want that girly look. It looks great with jeans, and also belted, with colored stockings and vintage brown suede boots.

Weird arm position, I know

Weird arm position, I know

I know I look like a bitch on this one, but It’s the only one that really shows off the bracelet. Bought it at some kind of beach market, last year, and it’s also one of my favorites. Really versatile, really pretty.

And, of course, the headband. My hair is really short, but I really love this headband and also to use handkerchiefs as a headband, and I hate that people think they aren’t supposed to be worn as nothing else but a practical “don’t let my hair into my eyes” accessory. Guys, sometimes things don’t have to have some kind of practical sense – they’re just pretty.

Also, if you’re portuguese and live near Lisbon, go to the Petfood Showdown (details at: I won’t be able to make it, ‘cause I live in Caldas da Rainha and, because of it and school, I wouldn’t be there on time, but I wish I could. It will help União Zoófila, which is one of the greatest organizations, not only in size but in love too, working for the well-being of abandoned pets all over the country (mainly in Lisbon, as the canel and “catel” is located near the Lisbon Zoo). Please, if you can, go and help. Think about your most beloved pet. If you don’t have one, just watch Marley and Me and think about Marley. If it still doesn’t make you wanna be there… sorry to say, but you’re a fuckin’ monster.

It’s all for today, I guess. Bye, guys!

Boyfriend’s shirt (lazy monday)

4 05 2009

Actually, my shirt. Bad, bad boyfriend never lends me one of his. Not even when he asks me my perfect red lipstick. Bah.

Dont mind the bed. Or the general chaos in the room.

Don't mind the bed. Or the general chaos in the room.

Elvis isnt dead. He just turned into a werewolf!

Elvis isn't dead. He just turned into a werewolf!

Hello. And sorry I’m lazy.

4 05 2009

Hey. I’ve “owned” this blog for a long time, without posting. Today,  because I joined Twitter and I can finally see why people say it’s addictive, I decided I should start this for real. The main reason I didn’t do it before is that I have no one that can take me photos everyday. As this is supposed to be a fashion blog (which I’ll use as web-design portfolio too, I hope), it is quite a problem. I’ll probably ask a friend of mine to take a whole bunch of them every week when I visit him, but for my everyday look all I have is a mirror.

So, the basics. My name Is Ana Rita, most people call me Rita (thank god!). I’m 17, born in 8 November 1991, which also means I’m a Scorpio. I don’t usually believe in any of this, but my personality happens to match my sign. Basically, I’m a bitch.

I’m Portuguese (so please forgive any mistakes that I may write – and correct them, if you wish!). I lived in Amadora, near Lisbon, for 16 years. Last year I moved to my actual town, Caldas da Rainha. I left all my friends in Amadora, and I miss them like hell. They’re my people, whatever that means.

I’m quite a fashionista and 80% of my time is spent complaining about how the fashion industry isn’t developed in my country. If you happen to live/have lived/spend vacations in Portugal, you know what I’m talking about. However, I’m always and forever in love with Chiado. There’s no place in the world that can match it, really.

I’m planning on moving to London as soon as I finish high school, but still thinking about what course to take (I’m pending towards Fashion Management and Marketing or something related to Web-design. If money wasn’t an issue, however, I would spend my life taking history, literature and political courses). I think I should be less eclectic (when it comes to possible professional areas), but I can’t help it.

Id like to emphasise Ive mastered the smokey eye.

Oh, hey you guys!

Shes electric, can I be electric too?

She's electric, can I be electric too?

Ok, now you know me! Let the bloggin’ begin!